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Article: Hojicha Tea

Hojicha green tea powder

Hojicha Tea

Hojicha is Japan's famous roasted green tea, with a bright flavor and aroma.

Unlike traditional Japanese green tea, Hojicha is slowly roasted at high temperature (200℃), acquiring a reddish-brown color and smoky aroma. To make Hojicha tea, tea stems or twigs are usually used and roasted on charcoal.

Like Matcha, Hojicha can be ground into a fine powder that is used as an ingredient in foods and beverages.

The roasting process does not affect the beneficial properties of the tea, but rather burns off the bitterness and caffeine. Roasted green tea is great to drink after a meal or in the evening. Powdered Hojicha can be used to make a healthy "cappuccino " taste and aroma by adding milk and sugar to taste.

Freshly picked tea leaves ferment naturally. To stop the fermentation, harvested leaves must be steamed. Steaming produces Fukamushi, a heavily steamed tea that needs to be cooled to remove excess moisture.

Next comes roasting, one of the most significant steps in making Hojicha. It is very important to pay attention to the water content of the tea leaves in order to get quality tea. Roasting reveals a deep and mild aroma, preserving the fresh taste of green tea with umami and notes of wooden smoke and coffee.

This tea also has beneficial effects on the body:*


Recommended for hypersensitivity to caffeine

That is why it is so liked by the elderly and can be drunk by children.


Relieves stress and tension due to the presence of L-theanine 

An amino acid, which is contained in green tea, reduces the symptoms of depression and anxiety.


Skin care

Contains vitamin C, which affects skin elasticity, prevents wrinkles development, lightens age spots and acne effects.


Strengthens the immune system

Polyphenols contained in green tea have antiviral properties that fight bacteria. Roasted Hojicha green tea also contains vitamins A, C, and E, which are known to fight colds, regulate the immune system, prevent scurvy, and can even repair the effects of a compromised immune system. Studies have also shown that Hojicha can reduce cancer risk by blocking carcinogens and inhibiting cancer cell growth.

Regulates blood pressure, cholesterol levels, reducing the risk of cardiovascular disease, strokes and inflammation of large arteries

Green tea also contains vitamin E, an important component that helps prevent blood clots.


Speeds up the metabolism and helps digestion

Roasted green tea contains catechins, which aid in weight loss and calorie expenditure, as well as healthy fiber, which supports colon health and reduces the body's absorption of fat.


Oral and dental health

Polyphenols found in tea leaves help prevent gum disease, the antioxidant EGCG helps prevent tooth decay and bad breath.


Reduces arthritis pain

Polyphenols prevent inflammation in the body.

Discover Japan's tea treasures
and be healthy!

*Tea is not a medical remedy, but only helps to maintain a healthy lifestyle.

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